Our story
Built from inside the solar industry.
Amplify Solar exists because Australian solar businesses are carrying too much manually. Missed calls. Slow follow-up. Quotes sitting too long. CRM gaps. Admin drag. Owners stuck holding everything together. We build AI automation systems that help solar companies respond faster, stay organised, and give customers a smoother experience from first enquiry to final handover.
We built the system solar businesses should have had years ago.
Amplify Solar was founded after more than 10 years of direct experience inside the Australian solar industry across sales, system design, customer conversations, quoting, site visits, batteries, handovers, and operations. After seeing the same problems show up again and again, the gap became obvious. Good solar companies were not losing jobs because they were bad at solar. They were losing jobs because customers waited too long, follow-up slipped, quotes sat too long, and too much of the business depended on people remembering what the system should handle. Amplify Solar was built to fix that. Not as a generic tech agency trying to learn solar from the outside. As a solar-first automation agency built around how Australian solar businesses actually operate.
10+ years inside the moving parts of solar.
Amplify Solar is built on direct industry experience across the parts of the business where most automation agencies need months just to catch up.
- Solar sales and customer education
- Residential, commercial, and off-grid system conversations
- Panel, inverter, battery, and quoting workflows
- Site visits and customer handovers
- CRM gaps and follow-up failures
- Sales rep workflows
- Admin bottlenecks
- DNSP, STC, and post-install pressure points
That means we do not start by asking how solar works. We start by finding where your business is leaking time, money, and customers.
Why we only work with solar businesses.
Solar is not like a standard trade. The sales cycle is longer. The quotes are more technical. Customers ask more questions. Batteries complicate the deal. Finance, DNSPs, STCs, installers, stock, handovers, and post-install follow-up all create more moving parts. Generic automation agencies usually build generic systems. Amplify Solar builds around the actual pressure points inside Australian solar businesses.
That focus is the advantage.
How we work.
We do not just bolt a chatbot onto your website and call it automation. We map your current process, find the bottlenecks, then build the system around your sales flow, quoting software, CRM, team structure, and customer journey.
- We look at where customers are getting stuck
- We map your lead sources, CRM, quoting software, and follow-up process
- We build the automation stack around your actual workflow
- We test against real solar scenarios before launch
- We maintain and improve the system monthly
The goal is not more software. The goal is a cleaner business.
Built to fit your business, not disrupt it.
Amplify Solar systems are designed to support your team, not replace it. The automation handles repetitive work like enquiry capture, call summaries, CRM updates, booking reminders, quote follow-up, and customer handovers, so your team can focus on the work that actually needs human judgement.
- Your team keeps working while the system is built
- Your CRM and tools stay central to the process
- Customers get faster, cleaner communication
- Owners get better visibility
- Monthly maintenance keeps the system aligned as the business changes
Less chasing. Less guessing. Less owner dependency.
Values
What we believe.
Solar knowledge comes first.
We understand the language, pressure points, handovers, and bottlenecks inside a solar business. Leads, customers, panels, inverters, batteries, DNSPs, STCs, site visits, quotes, installs, finance, admin, and post-install follow-up all matter. That means smarter workflows, faster builds, and systems that fit the way solar companies actually work.
Systems should reduce pressure, not add more.
The goal is not to bury your team in more software. The goal is to remove repetitive work, clean up the pipeline, and make it easier for people to do their jobs properly. Customers get answered faster. Reps stay focused. Admin has clearer handovers. Owners get visibility.
Custom beats cookie-cutter.
Every solar business is different. Team size, lead volume, service area, quoting tools, CRM setup, sales process, and operational bottlenecks all change how the system should be built. We do not sell one-size-fits-all automation. We map the business, then build around the gaps.
Speed wins jobs.
Fast response is not a nice extra. It is a revenue decision. Solar customers do not wait around while three other companies compete for the same job. The faster your business responds, qualifies, books, follows up, and updates the CRM, the fewer opportunities slip away.
The system should keep improving.
Automation is not set and forget. Your team changes. Your offers change. Your process changes. Your system needs to keep up. That is why we offer monthly maintenance, workflow monitoring, updates, and improvements after the build goes live.
Built on real solar experience.
Dave McKone
Founder, Amplify Solar
Dave has spent more than a decade in the Australian solar industry across sales, system design, customer education, quoting, batteries, and operations. That experience sits behind every Amplify Solar build. The goal is simple: help solar businesses stop losing customers to slow follow-up, messy systems, and manual admin, then give owners a cleaner way to run and scale.
Amplify Solar is a Draegon Creations brand.
Focused. Solar-only. Built to stay with you.
Amplify Solar is not trying to serve every trade, every industry, and every possible business type. We work with Australian solar businesses because the problems are specific, expensive, and worth solving properly. The system is built around your business today, then maintained as your team, offers, tools, and workflow change.
- Solar-only focus
- Custom automation systems
- Australia-wide service
- Monthly maintenance
- Built around your CRM, quoting software, and customer flow
- Designed for small to mid-sized solar businesses ready to scale
Small enough to understand the detail. Specialist enough to build properly. Serious enough to maintain the system after launch.
Want to see what your business would look like with the right systems in place?
Book your free demo call. We will look at your current lead flow, quoting tools, CRM, follow-up process, and sales bottlenecks, then show you where automation can take the pressure off.
Australia-wide. Built exclusively for Australian solar businesses.