Our story
We built the system we always wished existed.
Amplify Solar was founded by Dave McKone, a solar industry veteran with over a decade of direct experience selling, designing, and delivering residential and commercial solar systems across Australia. Dave has worked with leading national and Southeast Queensland solar companies, started in the industry in 2008, and has been involved in tens of thousands of solar and battery conversations with Australian homeowners and businesses.
After years of watching quality leads go cold because of slow follow-up, seeing sales reps burn out juggling selling and admin, and watching directors get buried in decisions that should never have reached them, Dave built the system that fixes the gaps. Amplify Solar is not a digital agency that pivoted into solar. It is solar expertise with AI automation built on top of it. That difference matters.
Values
What we believe.
Solar expertise is our foundation
We do not need six weeks to understand your business. We understand the language, the pressure points, and the handovers that make or break a solar sale. That means faster builds, smarter workflows, and automation that reflects how solar businesses actually operate.
Custom over cookie-cutter
Every build is scoped to your team size, software stack, lead volume, service area, sales process, and operational bottlenecks. We do not sell a template. We build a system.
Speed is a business decision
A 60-second lead response is not just a feature. It is a revenue decision. Solar buyers do not wait around while three installers compete for the same job. We engineer every workflow around that reality.
Partners, not vendors
We maintain every system we build. Monthly maintenance, proactive updates, performance reviews, and workflow improvements are part of the relationship. When your business grows, your system grows with it.
Dave McKone
Founder, Amplify Solar
Solar Systems Designer. Sales and Marketing Expert. Solar industry veteran since 2008.
Over a decade working with leading national and Southeast Queensland solar companies. Tens of thousands of solar and battery conversations with Australian homeowners and businesses. Now building the automation stack every solar business should have had ten years ago.
Amplify Solar is a Draegon Creations brand.